Bell Canada 4800 Jobs Cut to Sell 45 Radio Stations



bell canada 4800 jobs cut to sell 45 radio stations

Bell Canada 4800 Jobs Cut to Sell 45 Radio Stations

Bell Canada, a prominent telecommunications company, has recently decided to cut 4,800 jobs across Canada to sell off a significant number of its regional radio stations. As part of this divestment, Kingston’s radio stations, previously owned by Bell Media, are now being acquired by My Broadcasting Corporation.

The sale of 45 radio stations to multiple buyers comes after Bell Media’s advertising revenues declined and the company faced operating losses.

While Bell Media blames the cuts on regulations imposed by the CRTC, President of My Broadcasting Corporation, Jon Pole, believes that community-focused radio still holds a viable place in today’s world and disagrees with Bell’s claim that radio is a dying industry.

With job cuts looming, Bell Media continues its “Bell Let’s Talk Day” initiative to raise money for mental health, raising questions about its commitment to employees’ well-being.


Bell Media’s divestment

Bell Media, a major Canadian media company, has recently announced significant divestments as part of its restructuring strategy. This includes the sale of 45 of its 103 regional radio stations to various buyers. In addition, the company is closing 107 “The Source” stores and cutting approximately 4,800 jobs across Canada. These divestments are part of Bell Media’s efforts to streamline its operations and reduce costs.

Number of jobs cut

The job cuts by Bell Media account for approximately nine percent of the company’s total workforce, resulting in around 4,800 job losses. Among these cuts, approximately 750 are contractor positions. The layoffs are a consequence of the company’s restructuring and divestment plans.

Reasons behind the cuts

Bell Media attributes the job cuts primarily to regulations imposed by the Canadian Radio-television and Telecommunications Commission (CRTC). According to Bell’s President, Mirko Bibic, a recent CRTC decision to provide third-party resellers access to their high-speed fiber network without an opportunity to recover their significant investment has hurt the company’s revenues.

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In addition, declining legacy phone revenues and a decline in advertising revenues further contributed to the need for cost-reduction measures.

Acquisition of Kingston Radio Stations

My Broadcasting Corporation (MBC) as new owner

My Broadcasting Corporation (MBC) has emerged as the new owner of several radio stations in Kingston, previously owned by Bell Media. MBC is a Canadian media company that currently owns MyFM stations in Gananoque and Napanee. The acquisition of the Kingston stations, including Move 98.3 FM and Pure Country 99, is part of MBC’s expansion strategy.

Details of the acquisition

Under the deal, MBC will assume ownership of the radio stations in Kingston, as well as two stations in Brockville. The specific financial details of the transaction have not been disclosed. However, this acquisition represents a significant opportunity for MBC to expand its presence in the Kingston and Brockville regions.

MBC’s existing stations

Apart from the newly acquired stations, MBC currently operates several MyFM stations in various locations across Ontario. These community-focused radio stations have been successful in connecting with local audiences and providing relevant content. MBC’s experience in operating community-focused radio stations positions them well to continue this approach with the newly acquired stations in Kingston and Brockville.

Overall Impact

Percentage of Bell Media’s workforce affected

The job cuts announced by Bell Media, which amount to approximately 4,800 positions, represent around nine percent of the company’s total workforce. This significant reduction in staff demonstrates the scale of the company’s divestment and restructuring efforts.

Breakdown of contractor positions

Of the total job cuts, approximately 750 are contractor positions. This highlights the impact of the restructuring on non-permanent employees and emphasizes the company’s focus on reducing costs and optimizing its workforce.

Financial implications

The divestment of regional radio stations and the streamlining measures undertaken by Bell Media are aimed at reducing costs and improving financial performance.

While the specific financial implications of these measures are not provided in the available information, it can be assumed that the company expects to achieve significant cost savings through the reduction in workforce and the divestment of non-core assets.

Bell Media’s Perspective

President Mirko Bibic’s statement

In a statement, Bell Media’s President, Mirko Bibic, attributed the job cuts to the regulations imposed by the CRTC. He specifically mentioned a recent CRTC decision that forced Bell to provide third-party resellers access to their high-speed fiber network without adequate opportunity to recover their investment.

Bibic also highlighted declining legacy phone revenues and a decrease in advertising revenues as contributing factors to the need for cost-reduction measures.

CRTC regulations as a driving factor

According to Bell Media’s perspective, the CRTC’s regulations have had a significant impact on the company’s operations and financial performance. The decision to grant third-party resellers access to their network, without sufficient time to recoup their investment, has placed additional financial pressure on Bell Media.

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These regulations have contributed to declining revenues in both the phone and advertising sectors, further necessitating cost reduction measures.

Declining revenues in phone and advertising sectors

Bell Media has experienced a decline in legacy phone revenues and advertising revenues. Mirko Bibic mentioned that Bell Canada expects to lose over $250 million in legacy phone revenues every year.

Additionally, Bell Media’s advertising revenues declined by $140 million in 2023 compared to 2022. These declining revenues highlight the challenges faced by the company and the need for strategic cost-cutting initiatives.

MBC’s Response

President Jon Pole’s reaction

Upon the acquisition of the Kingston radio stations, MBC’s President, Jon Pole, expressed his offense at Bell Media’s comments regarding the viability of the radio industry. Pole disagreed with Bell’s assessment that radio is a dying industry and believes that the company should take responsibility for its market failings.

Disagreements with Bell’s assessment of radio industry

MBC’s President, Jon Pole, strongly disagrees with Bell Media’s characterization of radio as a dying industry. He argues that community-focused radio, which emphasizes connecting with local audiences, remains a viable and thriving sector. Pole believes that Bell Media should not dismiss the potential of radio and should instead focus on addressing its own shortcomings.

Belief in the strength of community-focused radio

Pole highlights the strength of community-focused radio and its ability to build a strong and engaged audience. He points out that radio’s reach has remained relatively stable over the years and that creating a community that connects with the station is crucial for viability in the marketplace.

MBC’s success with their MyFM stations in other locations further reinforces their belief in the enduring relevance of community-focused radio.

Job Security and Future Plans

Assurance of no job cuts at purchased stations

MBC’s President, Jon Pole, assures that there will be no job cuts at the newly acquired stations in Kingston and Brockville. He highlights the company’s commitment to maintaining the existing workforce and ensuring job security for employees.

Possibility of job additions for community focus

Rather than cutting jobs, MBC aims to add positions that further strengthen community-focused radio. The company believes in the power of radio to connect with local communities and plans to leverage this strength in their operations. Additional roles may be created to enhance community engagement and deliver relevant content tailored to the specific regions.

Unlikelihood of format changes

MBC does not anticipate any significant format changes at the acquired stations. The company recognizes the value of the existing formats and understands the importance of consistency for maintaining audience loyalty. Instead, MBC plans to focus on community engagement and content relevance to strengthen the stations’ position in the market.

Bell Let’s Talk Initiative

Charitable donations for mental health

Bell Media has been actively involved in supporting mental health initiatives through its “Bell Let’s Talk Day” initiative. Since its launch in 2010, the company has donated over $100 million to various mental health programs. The initiative aims to raise awareness and funds for mental health, encouraging open discussions and reducing the stigma surrounding mental health issues.

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Criticism of layoffs after the initiative

Bell Media has faced criticism for the timing of the job cuts, which came shortly after the “Bell Let’s Talk Day” initiative. Some have questioned the company’s commitment to mental health and the sincerity of its efforts, suggesting that the layoffs contradict the message of supporting mental health in the workplace.

Reports of toxic workplace cultures in newsrooms

In addition to the criticism surrounding the layoffs, both current and former employees of Bell Media have reported toxic workplace cultures in its newsrooms. These reports raise concerns about the company’s internal practices and highlight the need for a healthier work environment for employees.

Regional Radio Stations Sold

Vista as the buyer for BC stations

Nearly half of the radio stations being sold by Bell Media are located in British Columbia. Vista has emerged as the buyer for these BC stations. The specifics of the deal between Bell Media and Vista have not been disclosed, but this acquisition represents an opportunity for Vista to expand its presence in the BC radio market.

Sale details for Ontario, Quebec, New Brunswick, and Nova Scotia stations

Aside from the BC stations, Bell Media is also selling regional radio stations in other provinces. The details of these sales in Ontario, Quebec, New Brunswick, and Nova Scotia have not been provided in the available information. However, it is expected that these transactions will result in further job losses within Bell Media’s workforce.

Potential impact on layoffs

The sales of regional radio stations to various buyers will inevitably lead to job losses, particularly for employees directly associated with those stations. The extent of these layoffs will depend on the specific plans of the new owners and their strategies for integrating the acquired stations into their existing operations.

Future Cost Reductions and Regulation Challenges

Further cost reductions anticipated

Bell Media’s President has indicated that further cost reductions could be expected if the company continues to face government regulations it deems unfavorable. The specifics of these potential cost reduction measures are not provided in the available information. However, it is clear that Bell Media is actively looking for ways to optimize its operations and improve its financial performance.

Government regulation concerns

The impact of government regulations, particularly those imposed by the CRTC, has been a major concern for Bell Media. The recent decision requiring access to their high-speed fiber network for third-party resellers without adequate opportunity to recover their investment has been cited as a significant burden on their operations.

Bell Media is likely to closely monitor regulatory developments and advocate for more favorable regulations in the future.

Uncertainty regarding layoffs in the future

Given the ongoing challenges faced by the media industry, including changing consumer behaviors and increased competition, there is uncertainty surrounding future layoffs at Bell Media. The company’s focus on cost reduction and streamlining operations suggests that further job cuts cannot be ruled out. However, the exact impact will depend on a variety of factors, including market conditions, regulatory changes, and the company’s own strategic priorities.


Bell Media’s divestment of regional radio stations and the resulting job cuts have significant implications for both the radio industry and the affected workforce. The sale of Kingston radio stations to My Broadcasting Corporation (MBC) represents an opportunity for MBC to expand its presence and emphasize community-focused radio.

While Bell Media attributes the job cuts to regulatory factors and declining revenues, MBC’s President disagrees with Bell’s assessment of the radio industry’s viability. MBC reassures no job cuts at the acquired stations and expresses a commitment to community engagement.

The future outlook for Bell Media and the radio industry remains uncertain, with the potential for further cost reductions and ongoing regulation challenges. Ultimately, the divestment and restructuring efforts highlight the evolving nature of the media landscape and the need for adaptation in an increasingly competitive environment.

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